Write so families feel they know you before you've even met
A small monthly copywriting group for people who run education businesses and work with international families. I'll share everything I use in my own writing and read yours every month, so what you send out sounds like you at your best.
Your writing is the first conversation you have with a family
Writing is one of my favourite parts of running my business and it's made a huge difference to it. Every email and outreach message I send tells a family or an agent what it would be like to work with me, long before we've spoken.
Get that right and people arrive at the first call already liking you.
This group is where I share everything I've learnt about doing that well, so you can do it in your own business, in your own voice.
What happens each month
A monthly session with me
Once a month we sit down together for 75 minutes. You'll leave with the month's content mapped out and my suggestions on your own copy, so the thinking's done before you write a word.
My shortcuts
I'll hand over the openings and email structures I use in my own business and for my clients. You can borrow what already works instead of starting from a blank page.
Feedback on two pieces of your copy
You choose what you send me. It could be your newsletter, a lead magnet, a guide for families or the blog post that's been half-written for weeks. Once a teacher always a teacher, but I promise there won't be a red pen in sight. Knowing I'm expecting them is usually what gets them finished and sent.
What I'm hearing from agents and families
I talk to agents and international families all the time. In every session I'll share what they're responding to and what they keep asking about, so everything you write speaks to what they care about this year.
A group in your corner
The biggest thing coaching has taught me over the last few years is how much better everyone does when they're supported. When your newsletter goes out or your new guide goes live, the whole group will be cheering.
Writing your own content can swallow a whole afternoon. I'd much rather you spent it curled up with a good book and a slice of cake (or is that just me?)
Hello, I'm Sarah
I spent twenty years in schools, including as Head of English, and I've worked as an examiner. I hold postgraduate qualifications in English and in creative writing.
These days I work with more than 40 education agents and international families around the world. I write for my own business every week, from emails and outreach to reports and consulting documents. I also write all the content for another education business.
I've supported more than 50 tutors since 2023, and the writing is the part of that work I love most.
From the people I've written with
Come and write with me
I'm keeping the group to twelve so I can give every piece of writing proper attention. Our first session is on Thursday 26th November.
Questions first? Email me at [email protected].